Why B2B Lead Generation Is Different from B2C (and What to Do Instead)

B2B lead generation (finding and attracting corporate clients) works differently from B2C lead generation (finding individual customers) in almost every way that matters. If you’ve been spending hours creating content or using B2C marketing tactics to try and win business from organisations… and wondering why it’s not working? The approach is the problem – not […]

How to Get Your First Corporate Client as a Coach, Consultant or Trainer

Getting your first corporate client as a coach, consultant or trainer is simpler than most people expect. The process does not require a huge profile, a glossy website, or years of B2B experience. It requires knowing who to approach, how to have the right conversation, and what to do when someone says yes. This guide […]