Jul 17, 2019

STC002 Generating Corporate Leads


It can be challenging to think about generating leads when you’re trying to work with corporate companies. After all, line managers are less susceptible to social media advertising – especially on their own time!

That’s why in this episode, I’m breaking down the common mistakes people often make when trying to generate new corporate leads and some of my top tips and techniques for making lead generation easy and interesting for you and your prospective client!


In This Episode:

  • Lead Generation 
  • Decision Making
  • Relationships 
  • Business Development 
  • Mapping your Market 


“The first thing that we have to think about when it comes to corporate lead generation is actually who we are targeting. ” 


“ Mapping your market is about anything and you can decide how you want to do that you can decide to do it by geography or industry. “


“Creating our target list of companies is really important and it’s all about relationship building. “


“Corporate companies recognise that they have to fulfil their employees when it comes to helping them be more productive, helping the workplace be a better environment, making sure that they can be more profitable. “


“Conversations is this third part of lead generation. “


Selling to Corporate Podcast

STC001 Business Development on Apple Podcasts

Converting Corporate Event




More Jess!




Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

More from Selling to Corporate