Oct 2, 2020

STC028 Is corporate jargon your biggest problem when selling to corporates


Have you ever wanted to have great business development conversations or successfully sell your services to corporate companies… only to feel awkward because you know that the key stakeholders will be using jargon you’re not totally sure on?

One of the most common questions I hear from people who are contemplating selling to corporate organisations is, ‘What do I say if I don’t understand what they’re talking about/ how can I look like I know what they’re discussing?’

And in this episode, I’m going to be revealing all – and sharing;

  • Whether corporate jargon is something that ‘everyone’ who has worked in a corporate environment before just ‘gets’ – spoiler… nope! ([05:41]
  • The official definition of jargon – and the key difference between learning to understand jargon and understanding the abbreviations that are used. ([08:08])
  • How to tell the difference between the two – and use them to your advantage! ([09:23])
  • Why learning that ‘jargon doesn’t matter’ skyrocketed my career (and how you can use it to do the same for your sales process.) ([14:17])
  • The most important thing you need to understand about business development calls and what you must take away from them. ([16:21])
  • How to appropriately respond (and still sound like an expert!) if you’re not sure what the terminology means ([17:59])
  • Why talking to everyone will help you become better acquainted with specialist terminology and help you get confident with business development calls ([18:57])
  • How to use your lack of technical knowledge to learn more (and become a completely disarming and non-threatening salesperson in the process) ([22:04])
  • Why it doesn’t really matter if you understand corporate jargon or not… and how you can still win the business regardless. ([28:21])
  • How your own jargon can impact business development calls and why you need to be careful when dropping it into the conversation. ([30:09])
  • Where you can find my own ‘Corporate Jargon Dictionary’ ([32:47])

I also talked about the extra TWO live trainings being run inside The C Suite this month – so if you want access to the incredible resources that have supported participants to achieve £30,000 months, £10,000 weeks and making their first ever corporate sales in September, PLUS a fabulous live training on successfully selling retainer packages to corporate organisations and a legal contracts session so that your business is protected? Join us now!


Podcast Reviews:

Huge thanks also goes to Ros Audoin of http://www.flatoutsocial.com and Kate Davies from http://www.YourFertilityJourney.com for their fab five start podcast reviews! It’s hugely appreciated and makes it easier to spread the word about Selling to Corporate and what it really takes to get the corporate sales lifecycle started.


Key Resources Mentioned in this Episode:

Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully, then click here to join now!

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects!

Selling to Corporate Podcast episodes for your next listen

Episode 24: How to get started: Immediately start selling to corporates

Episode 9: Is there a money-making, corporate niche?

More Jess!

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The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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