May 28, 2021

STC045 How to find your corporate niche – and communicate it to prospective clients


If you’ve ever wondered why it takes forever for corporate clients to understand what you do or how you can help them? Then this is the episode for you! This episode is for anyone who’s struggling to choose their niche, who feels like they lack clarity around their industry or discipline or who is waiting on taking action to sell to corporate companies because they feel like they’re missing those all-important, foundational decisions.


Simply put, if you’re someone who has an elevator pitch that needs 28 storeys to successfully explain what you do – and who for? Then this is the podcast episode that is going to help you get that quick clarity so that you can start taking fast action on your corporate / B2B sales plan.




In this episode, I’ll be sharing;


  • Why being able to nail your corporate niche isn’t enough – and how communication around your niche is going to be key for seeing big sales successes. ([00:53])
  • What really stops people from choosing their corporate niche – and why it’s holding your sales process back. ([04:51])
  • Whether it really matters if ‘corporates would buy that’ or whether you need to think about niching differently. ([06:25])
  • The real differences between ‘niche’ and ‘industry’ and why confusing the two is losing you sales. ([07:31])
  • Whether external validation on your corporate niche is necessary to see a successful B2B sales process. ([09:15])
  • How to know whether you need to pick a ‘forever’ niche right now. ([10:42])
  • How to choose a corporate niche if you’re a generalist/ multi-talented ([12:46])
  • The one thing that will ruin your business if you choose the incorrect niche. ([14:12])
  • The ways that corporate companies are changing – and how that’s impacting the ability for small business owners/ entrepreneurs to choose different niches and avoid stereotypes. ([18:26])
  • Why troubleshooting your own sales process is challenging – and how it can stop you effectively selling your services ([21:08])
  • Why your niche is destined to fail… unless you fix your messaging for corporate clients. ([24:41])
  • How sounding ‘smart’ makes it much more difficult to sell your services to corporate organisations ([26:15])
  • Why it’s important to make sure our stakeholders never feel ‘stupid’ when hearing about our products/ services… and how to improve our elevator pitches so that they convert. ([29:42])
  • How to avoid ‘word vomit’ – and overloading your prospect with information that doesn’t help them buy from you. ([33:00])
  • How your messaging can make your corporate stakeholder feel educated, valued and make them want to buy from you. ([35:40])


Plus, I’m also sharing the exclusive sessions that I’ll be teaching at our Converting Corporates live workshop in London this September! If you haven’t grabbed your ticket yet and want one of the final spots, click here:  

Key Resources Mentioned in this Episode:

Converting Corporates 2021: If you’re ready to spend two days working on your business, building out your B2B revenue stream and networking with the best and brightest minds? Click here to grab your ticket:  

Get on the waitlist to join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now:

Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations!

How to leave a review –

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:


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