Oct 15, 2021

STC055 How to sell your specialism in a saturated market to corporate organisations with Julie Dennis


Have you ever felt like corporates won’t be interested in the services you provide? Or that they won’t want to purchase your services because they’re not traditional corporate-type offers? I’m so proud to bring Julie Dennis onto the Selling to Corporate podcast today – because over the last three years, she’s transformed her business; moving from selling B2C to solely B2B and becoming fully booked as a Menopause Consultant and Trainer.


The wellness niche (selling wellness services to corporate clients) has become more popular over the last 18 months or so… but Julie built her B2B business when companies truly didn’t understand why they needed to support their employees through menopause… and in this episode, she’s sharing the key breakthroughs she’s experienced to build a thriving business, carve out a niche and become the go-to expert for big brands.


In this episode, we’ll be discussing;


  • How Julie supports organisations with key transformations around menopause ([01:31])
  • What it was really like to sell a service that corporate clients didn’t understand ([02:32])
  • Why building relationships is integral to successfully selling to corporate clients ([04:00])
  • How corporate companies deal with topics that have historically been surrounded by stigma and why it’s so important to continue selling ([05:25])
  • Why implementing policy isn’t enough for organisations to support employees ([08:31])
  • How celebrity endorsement can help and hinder company progress ([09:37])
  • How to determine whether you want to be selling practical services or inspirational talks. ([11:20])
  • When the bell curve of business starts to change; getting epic inbound leads. ([13:25])
  • How to make non-sexy sales processes work for you ([15:04])
  • Why keep in touch processes are integral to your sales pipeline ([16:15])
  • Julie’s favourite part about The C Suite 

Key Resources Mentioned in this Episode:

Get on the waitlist to join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite

Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle

How to leave a review – http://bit.ly/howtoreviewmypodcast

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:https://bit.ly/corporateexploratorysession

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:https://bit.ly/top-5-business-development-questions


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