Nov 12, 2021

STC057 Setting your B2B sales goals for 2022 (and why you need to do it now)


Waiting until the New Year to set your B2B sales goals is so 2017 – and that’s why I’ve created a podcast episode for those of you who want to plan your B2B sales strategy early so you can relax into 2022!

If you’ve ever felt like sales planning is something that can be left until January, or that B2B sales planning doesn’t need to take precedence before Christmas then this episode is going to show you why it’s best to start early (and how you can reap those benefits in Q1). This will be part of a two-part B2B sales planning series – so make sure you take notes and get ready for the next instalment!


In this episode, I’ll be sharing;


  • Brief 2020/1 review – and the ways that Selling to Corporate HQ supported our clients and community throughout the pandemic. ([0:24])
  • Our 2020 November intake and how they’ve changed their businesses through the pandemic. ([0:36])
  • How work/life balances will impact your B2B sales planning for 2022. ([07:17])
  • Why business owners are creating ‘jobs’ for themselves, rather than functional businesses. ([09:30])
  • How to consider both personal and professional fulfilment in your B2B sales goal setting. ([11:25])
  • Why goal setting in January causes B2B sales plateaus for Q1. ([13:25])
  • The importance of setting realistic B2B sales goals – and why goals are not just about revenue! ([16:52])
  • The biggest difference between B2C sales goal setting and B2B sales goal setting. ([18:54])
  • Simple and easy ways to set strategic B2B sales goals. ([21:53])
  • How your monthly, quarterly and annual metrics will impact your B2B sales goals. ([24:33])
  • The information that you can get from stakeholders to inform your B2B sales goals. ([27:52])
  • B2B peak sales periods – and how you can factor your sales goals around them. ([29:41])
  • The absolute worst times of the year to try and book business development calls. ([32:51])
  • How to set sales goals that give you more holiday/ rest periods than ever. ([35:07])
  • Homework: What you need to bring to the next episode to set your best B2B sales goals. ([38:23])

Key Resources Mentioned in this Episode:

Get on the waitlist to join The C Suite now! We’re out of November spaces but if you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now:

Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations!

How to leave a review –

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:

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