Nov 26, 2021

STC058 How to map out your 2022 B2B sales strategy without stress or overwhelm


Have you been struggling to set your B2B sales strategy for 2022? Perhaps you’re not sure what you should be including or how to make your corporate sales strategy fit your new revenue goals? 

Having a solid B2B sales strategy is integral to the success and growth of your business next year – and getting your strategy mapped out before 2022 means that you have the time to make strong business decisions and create a manageable implementation plan that will help you hit your goals next year without stress or overwhelm.

That’s why I’ve recorded this episode; to help you make key decisions about your business in 2022 – and make sure that you have your best year in business.


In this episode, I’m sharing;


  • Who should be attending Converting Corporates in April 2022 ([02:24])
  • Why it’s important to set your B2B sales goals now ([04:29])
  • What you’ll be able to achieve by the end of this episode – and how you’ll be able to create your B2B sales plan. ([06:02])
  • The most important considerations you need to make when creating your 2022 B2B sales strategy ([07:28])
  • How to strategically set the right revenue target for 2022 – without just hoping that it’s right ([08:51])
  • Why not all customers are created equal when it comes to B2B sales ([10:24])
  • Why everyone needs to stop saying ‘I just need more leads’ in 2022 ([12:32])
  • How to set realistic expectations of yourself and your B2B sales performance ([14:40])
  • Why you need to be creating your sales plan around having 40-42 working weeks in a year ([17:22])
  • The top three factors you’ll need to consider when creating your B2B sales strategy ([19:06])
  • How to effectively reverse engineer your goals into practical action steps ([19:46])
  • How to utilise visibility and credibility to add value to your sales strategy ([22:07])
  • Why business plateaus aren’t linked to your sales strategy… and what you really need to change to see growth ([23:56])
  • The biggest challenge / best question to ask yourself when setting your new B2B sales strategy ([26:20])
  • Why I’ll be changing my referral strategy (and who I refer business to) in 2022 ([28:09])
  • The importance of assessing your ROI from 2021 investments and how it’ll impact your business in 2022 ([30:19])
  • Assessing and troubleshooting the changes you’ll need to make to hit your goals next year. ([30:42])
  • An introduction the the Selling to Corporate podcast episodes that will be appearing over the Christmas period ([33:14])

Key Resources Mentioned in this Episode:


Ready to attend Converting Corporates 2022 on April 12th and 13th 2022? Then make sure you grab one of our final 20 tickets here: 


Link to Suzanne Dibble’s Legal Templates / Black Friday offer: 


Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join now:


Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations!


How to leave a review –


Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:


Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:

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