Have you noticed that LinkedIn has been changing over the last few months? Perhaps you’ve noticed that the reach on your content is going down… or that you’re not getting as much attention in the newsfeed as you once were? And maybe that’s started you thinking about whether or not you should get onboard the LinkedIn Company Page bandwagon… and how having a LinkedIn company page could help you to increase your reach, get in front of more stakeholders and see whether it can help you land more corporate sales.
Over the last few months, we’ve been trialling and testing company pages so that you can get real-time results and progress… and assess properly whether you really want to add another content channel… or whether you’d prefer to work on other sales activities instead.
But either way, by the end of this episode, you’ll know what decision is best for you – and for your B2B revenue stream!
In this episode, I’ll be sharing;
- Why I’m not talking about how LinkedIn newsfeed content has diminished in quality ([01:12])
- Creating a business case to use LinkedIn company pages to engage corporate decision makers and get more visible. ([04:30])
- The common questions people ask when using LinkedIn to sell to corporate companies/ decision makers. ([05:31])
- Why the current changes are down to user error… rather than technical problems (and what that means for your business when you’re trying to sell to corporate organisations) ([06:39])
- Spammy sales tactics that are stopping stakeholders from wanting to participate on LinkedIn ([07:56])
- How we decided to promote our Selling to Corporate company page – and how that impacted our corporate audience. ([09:27])
- How LinkedIn company page metrics gave me an interest in the activity… and what we decided to do to scale it. ([10:36])
- Why smaller follower numbers are more valuable than huge email list numbers when selling B2B/ to corporate organisations. ([11:21])
- How you can create a six figure business selling to corporate companies with 100 or fewer contacts. ([11:56])
- What is a LinkedIn company page and how do you get one? ([13:31])
- Why I don’t advise that you follow our Selling to Corporate company page. ([14:12])
- Why corporate stakeholders find it more comfortable to connect / communicate with company pages on LinkedIn. ([14:41])
- The key differences between a LinkedIn professional profile and a company page (and how they benefit your B2B sales process!) ([16:13])
- Using LinkedIn company pages if you’re a focused content creator. ([17:02])
- Using LinkedIn analytics to see how corporate decision makers are reacting to our content. ([17:44])
- Our core demographics and how we’re using that information to support our B2B sales strategy. ([18:40])
- The biggest thing you’ll need to remember if you decide to create a LinkedIn company page. ([21:15])
- Why LinkedIn company pages are not there to drive immediate sales. ([22:03])
- The boundaries you’ll need to have (and how to manage your expectations!) with a LinkedIn company page. ([23:15])
- Why you do not need a LinkedIn company page. ([24:11])
Key Resources Mentioned in this Episode:
Make sure you grab your spot to Converting Corporates this April for an epic two day, in-person implementation workshop. We’re covering areas like; pricing, negotiation, selling retainers, setting (and managing!) client boundaries around your sales process and improving your consultative sales skills to sell better, quicker and enjoy it more. Click here to grab your ticket: https://sellingtocorporate.com/converting-corporates-2022/
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