Feb 18, 2022

STC064 Do cold emails still work when selling to corporate companies?


Are you struggling to convert corporate / B2B leads on LinkedIn? Perhaps you used to be super successful at selling to corporate companies on social media but have seen a steady decline in responses over the last few months – and you’re wondering whether you’re doing something wrong… The world is changing and we’re seeing more stakeholders take decision making away from social media and focus on curating mutually beneficial relationships with external suppliers instead.

If you’ve been noticing a decline in activity and want to see whether there are better sales approaches and opportunities, then exploring a new method of B2B lead generation might be the right way to go – so that you can curate the best results over the rest of 2022! 


In this episode, I’ll be sharing;


  • That we only have a few final tickets left for Converting Corporates this April. If you haven’t grabbed your ticket yet, make sure to do so by clicking here: ​​https://sellingtocorporate.com/converting-corporates-2022/ 
  • Why email marketing has been the highest success generator for our C Suite participants over the last six months for B2B lead generation. ([02:49])
  • The common issues that we see with B2B cold email marketing – and why it’s been problematic in the past. ([03:46])
  • When emails should not be used for B2B sales communications. ([06:42])
  • Why solopreneurs/ entrepreneurs and corporate sales teams are reluctant to use cold email marketing to generate B2B sales leads. ([07:45])
  • Spammy email marketing and the problems it causes for B2B salespeople. ([08:17])
  • Why cold email marketing demonstrates a higher barrier to entry – and can help you sign more corporate clients. ([08:59])
  • The common challenges entrepreneurs/ solopreneurs face when getting started with cold email marketing to corporate companies. ([09:57])
  • Key results from our Selling to Corporate poll of stakeholders and their sales communication preferences. ([10:34])
  • Why cold calling has also increased in popularity to generate more B2B leads. ([12:11])
  • The serious caveat you need to consider if you decide to switch to a cold email marketing strategy for corporate companies. ([13:34])
  • Key conditions of cold email marketing to companies and how to do it well. ([16:37])
  • Front end workload with cold email marketing for the B2B sales space. ([17:37])
  • How to find the correct stakeholder email addresses for your cold email marketing strategy. ([18:35])
  • Considerations to make around email marketing and timelines so that it’s most effective. ([21:34])
  • Positive qualities that cold email marketing demonstrates (if done correctly!) to corporate stakeholders and decision makers. ([22:55])
  • How specific should you be in your cold email marketing for corporate decision makers? ([23:53])
  • What your first cold email marketing message should say to a corporate stakeholder. ([24:51])
  • Targeting your cold email marketing to the right types of stakeholders. ([26:50])
  • Your cold email marketing follow up strategy – and why it’s so important to your sales success. ([27:28])
  • The changes we need to make when moving a prospect from cold email marketing communication to having a business development call. ([30:08])
  • Key differences in response rates between LinkedIn and cold email marketing. ([31:47])

Key Resources Mentioned in this Episode:


Make sure you grab your spot to Converting Corporates this April for an epic two day, in-person implementation workshop. We’re covering areas like; pricing, negotiation, selling retainers, setting (and managing!) client boundaries around your sales process and improving your consultative sales skills to sell better, quicker and enjoy it more. Click here to grab your ticket: ​​https://sellingtocorporate.com/converting-corporates-2022/ 


Have you taken the Selling to Corporate offer quiz yet? Find out what the best offer is that you could sell to corporates by clicking here: https://bit.ly/STCOfferQuiz


Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite


Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle


How to leave a review – http://bit.ly/howtoreviewmypodcast


Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now: https://bit.ly/corporateexploratorysession


Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

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