Jun 10, 2022

STC072 How to sell keynote talks to corporate companies


If you’re someone who has been in love with the idea of doing keynote talks for corporates, but haven’t been sure as to whether or not they would be worth the effort, this is a great episode to listen to. 


I’m sharing insights and data explaining why corporate keynotes are valuable, how much speakers are getting paid, and what to focus on if you’re thinking about selling a keynote talk B2B. 


I also share a few examples of speakers inside The C Suite who are having great success, what kinds of deals they’re closing, and why it’s happening for them. If you’ve been considering adding keynote talks to your offerings, listen in.


In this episode, we’re discussing;


  • Keynote speaking is going to be a huge topic covered at September’s Converting Corporate event, so be sure to get early bird pricing!  ([05:12])
  • Are keynote talks really a big deal in the corporate market? ([07:20])
  • How companies use keynotes to create a positive result within their organisation. ([08:20])
  • Are keynote talks actually worthwhile as a corporate revenue stream? ([12:17])
  • Why it’s crucial to be an engaging speaker, and why it’s not enough to be just a well informed one. ([15:02])
  • How much are keynote speakers getting paid? ([18:00])
  • How much access are the keynote speakers within The C Suite having this year? ([19:12])
  • What is the standard to measure up to when it comes to delivering valuable and well paid keynote talks? ([22:00])
  • Why you may want to take business development into your own hands instead of hiring an agent or someone else to pitch for you. ([25:27])
  • How selling keynote talks to corporate companies differs from other corporate sales processes. ([28:28])
  • Why it’s crucial to be speaking to the right people and generating qualified leads. ([30:26])
  • How to identify if a speaking solution is the right offer to make. ([32:36])
  • Why keynote speaking can be an unpredictable revenue source. ([34:20])


Key Resources Mentioned in this Episode:


Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now.


Take the Selling to Corporate offer quiz and find out what the best offer is that you could sell to corporate. 


Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! 


Book an exploratory chat with me! I’m offering exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, schedule your call today.


Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.


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