Jul 8, 2022

STC074 Top 3 ways a recession will impact your B2B sales


Are you worried about your business as we move into a recessive period?


There are lots of positive things that can occur as we move into recessive periods and today’s episode is all about the ways that a recession will impact B2B sales, not just for small business owners, but also for large companies that you might be working with too.


I’m sharing how, by being equipped with the correct information you can mitigate some of the negative things and what you should be focusing on if you want your business to survive and thrive during a recession.


In this episode, I’m discussing;


  • Are we moving into a recessive period? ([2:00])
  • What should you be focusing on if you want your business to survive and thrive during a recession? ([3:10])
  • What was the impact on consumers during the 2011 economic crash? ([8:10])
  • Who will likely see a drop off of customers and clientele during a recessive period? ([10:10])
  • The key way that big companies will get around periods of economic downturn. ([12:45])
  • How subscription based companies and sport teams come out on top during times of consumer drop off. ([13:15])
  • How the media portrays economic downturn and how companies are more resilient than people think they are. ([17:25])
  • Recessive periods do not have to be doom and gloom. It is within your power to change the outcome for your business. ([22:30])
  • What are companies looking for and purchasing during recessive periods? ([27:00])

Key Resources Mentioned in this Episode:


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