Sep 2, 2022

STC078 Three things you can learn about the B2B sales process… from my wedding


Weddings are a wonderful occasion – and they can also teach us a lot about the B2B sales process. If you’ve been wondering just how corporate clients select external suppliers/ vendors and what parts of the B2B sales process are most stressful for your stakeholders? Then this is the episode for you.

I’m analysing my recent wedding (YAY!) and talking about the B2B sales experiences and lessons so that you can really understand what’s important… and what isn’t… during your next B2B sales process.




In this episode, I’m sharing;


  • How amazing it was to share my wedding day with clients, former clients and corporate colleagues. ([00:37])
  • How important it is to recognise building long-term, mutually beneficial relationships. ([01:09])
  • How you can build better networks and relationships with other entrepreneurs selling their services to corporate clients. ([02:38])
  • Why the week before my wedding was an absolute nightmare – and what I learnt from that experience. ([04:02])
  • What a spillage on my wedding dress taught me about the way we handle interactions with tricky corporate clients. ([05:51])
  • Our choices in how we decide to react to certain situations with corporate clients. ([07:21])
  • How we really do have more control over every sales situation than we think. ([09:38])
  • Why successful sellers always give buyers the right to choose. ([10:00])
  • The issues that can arise when you’re working with corporate clients and how you can handle them better. ([11:31])
  • How ego can often lose us the sale (or the client!) ([13:11])
  • Why it’s so important to run a respectful sales process. ([15:08])
  • Why it’s integral to stick to your boundaries consistently with corporate clients. ([15:51])
  • The biggest difference between good and bad suppliers. ([16:40])
  • How good communication can make the difference between winning and losing a sale. ([19:35])
  • Why difficult conversations should never happen on emails with corporate clients. ([20:20])
  • Why corporate clients are often disappointed in external suppliers and how you can avoid over-promising and under-delivering. ([23:29])
  • How your B2B sales process impacts your pricing – and ability to win the business. ([24:40])
  • Understanding the foundations to running a best practice B2B sales process and client onboarding process. ([25:02])
  • What warm referrals do for your B2B sales process. ([25:46])
  • Why having multiple suppliers causes a lack of clarity for corporate stakeholders. ([26:25])
  • How you can get your corporate clients to do your selling for you! ([28:24])
  • Why these weren’t the lessons that I thought I’d learn from my wedding about B2B sales processes. ([30:07])


And of course, why you should grab your ticket to Converting Corporates now: 

Key Resources Mentioned in this Episode:


If you want to attend our September Converting Corporates event and benefit from the early bird pricing, make sure you check out our Converting Corporates event page by clicking here or visiting: 


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