Covid-19 cancelled everything – and The C Suite ® ensured a swift bounceback (and long-term success)
Prior to joining The C Suite ® in April 2020, Emma had already been working with corporate organisations to support them with maternity support solutions for staff returning to work after having a baby. Emma knew that she wanted to work with corporate clients (and that they were significantly benefitting from her expertise) but she found it frustrating and difficult to get new clients – and was tired of the long sales cycle.
When Covid-19 hit, many of her existing clients cancelled upcoming work and Emma was struggling to book business development calls with contacts in the wake of the initial panic of the pandemic. Rather than let her business suffer, Emma decided to join The C Suite ® and put a solid strategy in place for generating leads and sales at a time where the media and other suppliers were insistent that companies weren’t spending.
But within just a month of joining The C Suite ®, Emma significantly increased the amount of business development calls she was booking (by 400%!) She used The C Suite ® to improve her messaging and positioning in the marketplace and her follow up processes and found that she was able to book more business development calls than ever – in an easier and simpler way.
Just five months later, Emma has been signing clients regularly, booking business development calls consistently and has even regenerated opportunities that she thought were ‘done and dusted’ due to Covid-19. It’s increased her sales confidence and her pipeline – and she’s looking forward to a strong 2021.
To hear more about Emma Waltham’s journey inside The C Suite ® and their breakthrough moments, take a listen to How to run a successful business selling B2B in less than twenty hours a week with Emma Waltham of the Selling to Corporate ® podcast now