Inspired Change UK From selling to SME’s to simplifying and successfully navigating big business development processes
Tom joined The C Suite ® in the spring of 2020. A performance management specialist who had previously been transforming the way that SME’s approached their ability to manage employees in a positive way, Tom wanted to get into bigger organisations and make a wider impact with his work.
Tom had been trying to get into bigger organisations for a while and was frustrated with his business development process. The sales cycle was long and he was finding it challenging to get bigger organisations to understand the value of a new performance management method against tired pieces of technology that didn’t adequately meet staff needs or put positive performance management at the heart of an organisation.
He joined The C Suite ® and focused consistently on;
- The end to end business development process; creating a process that suited his style, approach and fit into his day.
- Running effective business development calls that would help him to turn a prospect into an avid fan (and customer!)
- Writing proposals that would convert into premium packages being sold.
In just five months, Tom had made his entire C Suite ® investment back – and created a business development process that worked for his business. He consistently generates qualified, warm leads who are interested and open to the new approaches that he takes with performance management and is consistently creating proposals for multiple five figure contract pieces of work.