The worst leads are inbound
leads… unless…
– You’re able to only generate inbound enquiries from decision-makers inside organisations that have real buying power.
– You’re able to only generate inbound enquiries from organisations that either want you to deliver virtually or in-person at a location nearby.
– You’re able to only generate inbound enquiries from the target industry that you most want to work with.
Welcome to The Expert Services Directory where I’ll be helping you generate the most qualified leads – passively – for an entire YEAR and get in front of over 15,000 decision makers!
Let me guess…
You’re a busy coach / consultant / service provider who wants more qualified prospects to get their eyes (and buying power!) on your services.
And you have the best intentions when it comes to proactive lead generation… but it’s also hard to manage all of the time. Especially when you’re busy delivering to clients / getting ready to go on holiday or create that new service that you’ve been dreaming about.
You really want inbound enquiries from qualified leads who are searching for your expertise and have budget to pay you… so you’ve been posting on LinkedIn but it’s not getting you anything other than annoying requests from junior employees who are only benchmarking their current services instead of being the buying power behind new business.
If any of that sounds like you?
I’ve created The Expert Services Directory with YOU in mind.
The Expert Services Directory is where I’m leveraging my extensive databases and professional relationships to help coaches, consultants and service providers to generate qualified inbound leads, increase their enquiries without having to post anything on social media and make more sales.
The Expert Services Directory is where I’m connecting small business owners with senior HR professionals and other relevant decision makers in the UK within four key industries:
1. Technology (inc. cyber security + SaaS)
2. Professional Services (inc. Law, Tax, Consultancy + Accountancy)
3. Charities
4. Sports (inc. clubs + grounds)
All so that coaches, consultants and service providers are able to generate steady enquiries without having to post on social media all of the time or beat themselves up or not always being super consistent with their proactive outreach.
So if you’re a coach, consultant or service provider who wants:
– More qualified inbound enquiries about your services from decision makers
with real buying power in industry/ location that you want to work with.
– To supplement your existing lead generation strategy with passive lead
generation across an entire year – so that you’re still getting seen even when
you’re in delivery mode and can’t find time to generate leads.
– To be proactively marketed by me to thousands of key decision makers every month?
Then you need to join The Expert Services Directory!
‘It all sounds pretty dreamy to take the lead generation off my hands… but what do I actually GET?’
Great question – and before I answer?
It’d be helpful for you to know why I’ve created
The Expert Services Directory.
Over the last eighteen years I’ve been developing great relationships (and huge databases!) of qualified leads – who are always asking whether I can recommend a coach / consultant / service provider in ten main areas:
● Exec. Coaching
● Marketing
● Finance
● Change / Transformation
● Leadership
● Health + Wellness
● Coaching (other. Inc. neurodiversity / performance/ influence etc)
● Communications
● Culture
● Talent Development
And the truth is, that I know a lot of people… but was starting to get asked so much that I was getting a little wiped out by making referrals + helping people to build relationships with my stakeholders – and losing time working on my business in the process.
So I talked to the decision makers I know well and asked them if they’d consider using a directory to find qualified coaches, consultants and service providers so that they could find resources in one easy place and the answer was a resounding YES – if I built it.
Over the last few months, I’ve been patiently segmenting our databases and generating qualified prospects who want to use a clear online directory to find external suppliers that can help them in the following areas:
● Exec. Coaching
● Marketing: e.g Podcast producers/ videographers/ fractional marketers/ social media experts
● Finance: e.g Fractional finance directors, accountants, bookkeepers, financial wellbeing experts.
● Change / Transformation: e.g Consultants in change management / transformation / projects.
● Leadership: e.g Leadership development, emotional intelligence, fractional HR services
● Health + Wellness: e.g. Menopause, mental health + wellbeing, stress / burnout.
● Coaching Other: e.g Neurodiversity / performance/ influence / boundaries
● Communications: e.g Communication skills, media training, email marketing
● Culture: e.g Team development, team building, psychological safety
● Talent Development: e.g Fractional Talent Development, career development, onboarding
And now? I’m inviting the very best providers in those areas (YOU!) to be part of The Expert Services Directory where you’ll be directly featured to senior HR professionals and other relevant stakeholders (depending on specialism + industry) so that you can generate more qualified inbound enquiries + make more sales… and so that they can benefit from genuinely great external service providers to support them properly.
So, what does The Expert Services Directory include?
Standard
The Expert Services Directory Standard Experience offers you one full year’s directory listing alongside monthly external promotions to key decision makers in your chosen industry + specialism so that you’re able to generate more qualified inbound leads and sales.
It includes:
– Full featured listing on the public directory with training and templates so that you can create a directory listing that stands out and showcases your skills and services.
– One external email per month which showcases your specialism (e.g. executive coaching) to your chosen industry + location so that decision makers are able to immediately understand the commercial benefits in using your specialist area of expertise in that season and easily access your specialist skills from the directory.
– Quarterly reporting metrics + insights so that you’re able to see how many
enquiries and lead opportunities you’re generating from the directory – and can update your profile / listing accordingly.
– Promotion in one specialist category so that you’re able to be found by key
decision makers looking for coaches/ consultants / service providers in your area of specialism.
– Promotion to one industry with proactive marketing so that you’re able to work closely with the industry of your choice.
– Promotion in one location in the UK so that you’re able to work virtually across the UK or in-person with opportunities nearby.
– Zero fees taken on any sales that you make through the directory. You simply pay your listing fee and then all revenue that you generate is yours to keep!
– The investment for Directory Standard is £500 per year.
Directory +
The Expert Services Directory+ experience offers you one full year’s directory listing alongside monthly external promotions and quarterly solo promotions to key decision makers in your chosen industry + specialism and article opportunities so that you’re able to generate more qualified inbound leads and sales.
It includes:
– Full featured listing on the public directory with training and templates so that you can create a directory listing that stands out and showcases your skills and services.
– One external email per month which showcases your specialism (e.g. executive coaching) to your chosen industry + location so that decision makers are able to immediately understand the commercial benefits in using your specialist area of expertise in that season and easily access your specialist skills from the directory.
– One email per quarter that gives you a direct promotional opportunity to include your blurb and services directly to key decision makers in your chosen industry and specialism so that you’re able to generate qualified inbound leads at key periods.
– Option to create up to six fully SEO-optimised articles that will be attached to your listing so that decision makers are able to understand your skill-set,
personality and the commercial benefits of working with you.
– Quarterly reporting metrics + insights so that you’re able to see how many
enquiries and lead opportunities you’re generating from the directory – and can update your profile / listing accordingly.
– Promotion in one specialist category so that you’re able to be found by key
decision makers looking for coaches/ consultants / service providers in your area of specialism.
– Promotion in up to two locations in the UK so that you’re able to work virtually across the UK or in-person with opportunities nearby.
– Promotion to one industry with proactive marketing so that you’re able to work closely with the industry of your choice.
– Zero fees taken on any sales that you make through the directory. You simply pay your listing fee and then all revenue that you generate is yours to keep!
– The investment for Directory+ is £850 per year.
‘That all sounds amazing – but won’t it just be full of people and the stakeholders won’t want to scroll through pages and pages of providers?’
The Expert Services Directory is a limited experience – and we’re capping each specialism, industry and location to ten providers.
That means that for each of the ten specialist categories, there are only ten spots per industry / specialism.
Now, the directory will be available online – so you may also find that decision makers look outside of their current location to find people virtually… and of course, when they’re seeing all the amazing coaches, consultants and service providers inside the directory – it’s quite likely that they’ll be inspired to reach out to other providers too.
So basically, the more qualified providers we have in the directory, the more work everyone wins as a result.
Not to mention that we’ll also have a fabulous search capability so that senior HR professionals can find exactly what they want whilst navigating the site.
And of course, there’ll be proactive marketing going out from me every month so that your business is in front of as many of the right people as possible.
And if you want a reminder of the specialisms, locations and industries that you can choose from?
Locations:
North East, North West, Scotland
South East, South West, Midlands
London, East Anglia, Wales
Specialist Areas:
● Exec. Coaching
● Marketing: e.g Podcast producers/ videographers/ fractional marketers/ social media experts
● Finance: e.g Fractional finance directors, accountants, bookkeepers, financial wellbeing experts.
● Change / Transformation: e.g Consultants in change management /
transformation / projects.
● Leadership: e.g Leadership development, emotional intelligence, fractional HR services
● Health + Wellness: e.g. Menopause, mental health + wellbeing, stress / burnout.
● Coaching Other: e.g Neurodiversity / performance/ influence / boundaries
● Communications: e.g Communication skills, media training, email marketing
● Culture: e.g Team development, team building, psychological safety
● Talent Development: e.g Fractional Talent Development, career development, onboarding
Industries:
Technology, Professional Services, Charities, Sports
So if you’re ready to finally stop faffing around on social media and start generating qualified inbound enquiries from decision makers with real buying power – even when you don’t have time to prioritise your proactive lead generation?
Get yourself into The Expert Services Directory now.
We go live with the Directory on September 1st 2025 in line with the best time of the year to sell to corporate organisations… and will be providing live training, guidance + support during August to help all directory buyers to get their best listings ready for the new sales season!
Finally, if you’re thinking,
‘But Jess, I could just do my own outreach and not pay for a directory listing’
You’re completely right.
And honestly? If you’re a coach, consultant or service provider who puts their hand on their heart and says that you always prioritise lead generation even when you’re busy in delivery mode / want to take holiday time / have other commitments…
Then unless you want qualified inbound leads that you don’t have to work for?
You probably don’t need it.
But if you’re someone who knows that you struggle to prioritise lead generation when business gets busy… or you aren’t really making the dent that you want to be with your lead generation… or even that you just want to stop wasting your time posting on LinkedIn and hoping that prospects will find you and send you qualified enquiries?
Then you DO need to get involved.
Because if you look at the cost of your time.
Your energy.
The headspace that you waste each day not doing your lead generation…
Well, I bet that’s worth a lot more than our investment levels for The Expert Services Directory.
So don’t delay – grab your listing now so that you’re ready to start being promoted externally to qualified prospects this September and generate qualified enquiries for your business!
Frequently asked questions
Get the answers you need: common questions and helpful responses
What is the Expert Services Directory?
The Expert Services Directory is an online directory specifically designed to help coaches, consultants and service providers generate qualified inbound leads from corporate clients across the UK so that they’re able to generate more leads passively and win more business.
How long do I get access?
Purchasing The Expert Services Directory gives you 12 months access to your Directory listing and any other benefits so that you’re able to generate leads passively over a longer term period.
What exactly do I get on joining The Standard Expert Services Directory?
In Standard, you get access to:
– Featured listing on the directory that is SEO optimised so that you’re able to stand out in your chosen location + specialism.
– External promotion via newsletter each month in one location of the UK so that you’re able to generate qualified inbound leads from a location of your choice.
– External promotion via newsletter each month to one industry* of your choice so that you’re able to dominate your industry of choice and generate more revenue.
– Quarterly reporting + insights on your profile so that you’re able to make updates/ changes as your experience + business grow.
– Zero fees on any sales that you make from the Directory. We will not charge you any fee for generating leads through the Directory – or on any sales that you make. You simply pay £500 and any revenue generated belongs solely to you!
What exactly do I get on joining The Directory + Expert Services Directory?
In Directory +, you get access to:
– Featured listing on the directory that is SEO optimised so that you’re able to stand out in your chosen location + specialism.
– External promotion via newsletter each month in two locations of the UK so that you’re able to generate qualified inbound leads from a location of your choice.
– External promotion via newsletter each month to one industry* of your choice so that you’re able to dominate your industry of choice and generate more revenue.
– External promotion via newsletter once per quarter that features you and your featured listing directly inside the email so that you’re featured directly to decision makers.
– Quarterly reporting + insights on your profile so that you’re able to make updates/ changes as your experience + business grow.
– Zero fees on any sales that you make from the Directory. We will not charge you any fee for generating leads through the Directory – or on any sales that you make. You simply pay £850 and any revenue generated belongs solely to you!
– Opportunity to create up to six SEO + geo-location optimised blogs for your listing so that prospects are able to gain further understanding of your work and increase inbound traffic further.
Will I ever be featured to more than one industry/ location?
The Directory is public and fully searchable so stakeholders are able to look at any providers they want – even outside of their chosen location! But when it comes to being featured in the external promotions that I’ll be sending out? You will be featured to one industry/ one location in Standard and one industry/ two locations in Directory +.
How are you going to generate leads for me specifically?
Over the last 18 years, I’ve been asked time and again to recommend quality service providers to corporate clients and stakeholders that I’ve built relationships with. Over that time, there are 10 core areas that I’m consistently asked for recommendations:
1. Exec. Coaching
2. Marketing
3. Finance
4. Change / Transformation
5. Leadership
6. Health + Wellness
7. Coaching (other. Inc. neurodiversity / performance/ influence etc)
8. Communications
9. Culture
10.Talent Development
As a result, I’ve gotten to know these specialisms (and the decision makers involved in them) really well and know exactly when they’re looking for providers in these areas.
Each month, I’ll be creating industry + specialism specific emails that help decision makers to understand why these areas are a priority now and how to get in touch with the right providers.
I’ll also be giving full training + templates for each provider to create phenomenal listings inside the Directory that are fully SEO and geo-location optimised so that you’re able to rank in search terms outside of external marketing efforts too.
The wealth of knowledge that I have and the sizeable database that I’ve created means that I’m able to both proactively market your specialism to decision makers who need your skills and able to bring the right prospects to the directory so that they’re able to find you too.
What type of companies will access the Directory?
The Directory is public and so technically any stakeholder can search + access it.
However, the main industries that I will be proactively marketing our listed businesses to are the ones that I have the largest, cleanest databases (and best relationships!)
These include:
– Technology
– Professional Services
– Charities
– Sports
This means that you are able to choose from one of the industries above to be proactively marketed to each month – and that as we build the best Directory of qualified service providers in the UK, we’ll also see other industries using the Directory to find srvice providers too.
Does it matter if there are other people like me/ my competitors using the Directory?
Not at all! The great thing about the Directory is that it will be limited to ten providers per specialism and location and these spots are filled on demand; meaning that you might even be the only provider in your specialism / location until other spots are filled!
When it comes to competitors, we will ensure that all providers have unique selling points that are front + centre in your listing so that prospects enquire with the service provider that most resonates with them / their company goals + culture.
Prospects might also be searching for a completely different service in the Directory and also come across your listing as a result… meaning that the more service providers we have, the bigger reach we have and the more sales that everyone makes.
You talk about proactive lead generation... why the Directory?
I believe that every service provider should be doing proactive outreach… but I also know that a lot of coaches / consultants are also:
– Time poor (especially if they’re busy in delivery mode with clients)
– Struggle to understand how to do best practice lead generation
– Struggle to understand when to approach corporate clients for their specialism.
– Wanting more qualified inbound leads but have no idea how to generate them.
And I was also asked (a LOT) by companies whether I could recommend specialists… which meant that I was spending lots of time on referrals / introductions and having to take a fee.
So – I decided to create the Directory so that great coaches + consultants could generate qualified inbound leads for an entire year… so that even in ‘busy season’, they’d have a passive way to get more eyes on their business + services.
But… the right eyes. Not junior HR prospects who have no control over the sales process.
Instead, we’ll be proactively marketing your business + specialism to
thousands of HR Directors and other relevant decision makers in your chosen industry so that even when you’re off/ sick / too busy for lead generation… you’re still getting qualified eyes on your services.
And we don’t take any fee from the sales you generate either!
How clean is your data?
Our database is kept up to date and cleansed every three months so that you’re being marketed to the right people and they’re actually receiving it!
What if I don’t receive any leads?
It would be really unusual that you wouldn’t receive any leads from the Directory as your listing will be fully SEO + geo-location optimised and you’ll have proactive marketing in the form of email newsletters to your target stakeholders with relevant information + education each month.
However, all enquiries will go through the Directory so that we
can provide you with Quarterly Analytics and we’ll provide training + templates to help you create stand-out Directory listings that generate eyes on your services at all stages of the process.
Can I sign up for a monthly option?
Unfortunately not. The Directory is designed to be a long term, quality inbound lead generator for coaches, consultants and service providers who want to generate qualified leads in the UK. With our commitment to proactive marketing, SEO optimisation and leveraging relationships that I’ve personally built over the last 18 years, we’re only offering an annual option to join The Expert Services Directory.
Is it UK only?
Currently the Directory is only for coaches/ consultants/ service providers who want to get clients inside the UK. You do not have to live in the UK to get a listing in the Directory but you must want to work with clients in the United Kingdom.
Can I get a refund?
As you receive training + templates on purchasing the product, there are no refunds available. However, you are more than welcome to email Jessica@JessicaLorimer.com and ask any questions you have about joining The Expert Services Directory so that you have all the information you need to make the right decision for you.
Please note that spaces are limited for each category so we cannot hold / save spaces whilst you are considering your decision but we are more than happy to answer any questions / queries you may have.
Still have a question?
If you have any questions about Business Development Bootcamp, just email Jessica@JessicaLorimer.com. I reply to every email personally Monday – Friday.