How to define your B2B sales activities (and whether they’re working!)
In this episode, Jess Lorimer breaks down the difference between a sales activity and a marketing activity, and why confusing the two is one of the most common reasons a B2B sales process gets stuck. She walks through the Selling to Corporate 5 step sales framework stage by stage, explaining the single, specific purpose behind […]
3 reasons September is the best time to sell to companies (with a proven sales process)
STC183: 3 reasons September is the best time to sell to companies (with a proven sales process) In this episode, Jess Lorimer reveals why September is the most powerful month for selling to companies, provided you follow a proven sales process. The discussion covers key commercial drivers unique to Q4, the biggest employee turnover period, […]
Doing everything but your sales process still isn’t converting in the way you want?
Every August, Jess hears the same story on repeat: decision makers are on holiday, budgets are frozen, nobody’s picking up the phone, so why bother? In this episode, Jess pushes back on that, hard. More decision makers and stakeholders are booking sales calls this August than she’s seen in the last two years, and her […]
Top 3 things to change if you want sustainable, predictable revenue
In episode 150, “Top 3 things to change if you want sustainable, predictable revenue,” Jess takes an honest look at what’s actually driving revenue in the B2B sales world right now. If you’re a coach, consultant, trainer, or any kind of service provider who dreams of reliable income, switching off for the summer, and still […]