How to Approach an HR Director to Sell Coaching or Training

Most coaches, consultants and trainers approach HR Directors the wrong way, and they wonder why they never hear back. Unfortunately (for HR Directors!) they’re some of the most contacted professionals on LinkedIn – and often receive a high volume of (poor) supplier approaches every week. This means that they’ve developed extremely effective filters for ignoring […]

Top three reasons your B2B sales strategy isn’t working

If you’re like most small business owners, you’re constantly juggling a million different things. And when it comes to your sales strategy, you may be tempted to just do what you’ve always done and hope for the best. But hoping for the best is not a winning strategy – especially in today’s competitive market. So […]