#1 problem in sales processes (even if you’re generating revenue!)

You might be following a proven sales process, you might even be generating consistent revenue. But if you are not building in a regular strategic thinking space, your sales results are almost certainly not as strong as they could be and they are more fragile than you realise. In this episode of the Selling to […]

Single champion selling is dead; replacing enthusiasm with strategic sales!

If your B2B sales process relies on one enthusiastic contact inside an organisation to champion your work, you are one resignation away from losing everything you have built. In this episode of the Selling to Corporate podcast, Jess Lorimer makes the case that single champion selling is not just risky and is a strategy that […]

Why B2B Lead Generation Is Different from B2C (and What to Do Instead)

B2B lead generation (finding and attracting corporate clients) works differently from B2C lead generation (finding individual customers) in almost every way that matters. If you’ve been spending hours creating content or using B2C marketing tactics to try and win business from organisations… and wondering why it’s not working? The approach is the problem – not […]