3 reasons that starting with an offer stops you selling quickly to corporate clients

Ready to stop overthinking your offer and start generating real B2B revenue? In this episode, Jess Lorimer explains why you shouldn’t create your offer first, and unpacks the commercial risks of offer- first thinking and how to build a sales process that actually closes corporate clients. So many smart, capable professionals get stuck tweaking features, […]

How to define your B2B sales activities (and whether they’re working!)

In this episode, Jess Lorimer breaks down the difference between a sales activity and a marketing activity, and why confusing the two is one of the most common reasons a B2B sales process gets stuck. She walks through the Selling to Corporate 5 step sales framework stage by stage, explaining the single, specific purpose behind […]