How to Get Your First Corporate Client as a Coach, Consultant or Trainer
Getting your first corporate client as a coach, consultant or trainer is simpler than most people expect. The process does not require a huge profile, a glossy website, or years of B2B experience. It requires knowing who to approach, how to have the right conversation, and what to do when someone says yes. This guide […]
STC178: Why Corporate Buyers Can’t Find You (Even When They’re Looking)
In this episode of Selling to Corporate, Jess Lorimer explains why 66% of corporate decision makers are now using AI tools such as ChatGPT, Perplexity, and Microsoft Copilot to research and shortlist external suppliers before they visit a single website. If you are a coach, consultant, speaker, trainer, or done-for-you service provider selling to corporate […]
3 important sales actions to complete before summer starts
What this episode is about Summer is closer than you think, and if you want a spectacular September and a strong Q4, the work starts now. In this episode of the Selling to Corporate podcast, Jess Lorimer shares the three essential sales actions that every coach, consultant, trainer, speaker, and done-for-you service provider needs to […]
The most important skill professional salespeople have (and how you can use it!)
What This Episode Is About You’ve invested in a sales strategy. You’ve done the training. So why aren’t you getting the results you expected? In this episode of the Selling to Corporate podcast, Jess Lorimer reveals the single most important skill that professional salespeople use to create consistent, replicable results – and it’s almost certainly […]
Two types of B2B lead generation that coaches + consultants need to use!
What this episode is about If you’ve been relying on warm referrals and introductions to bring in corporate clients, this episode is your wake-up call. Sales strategist Jess Lorimer breaks down the two distinct types of B2B lead generation that every coach, consultant, trainer, speaker, and done-for-you service provider needs to understand – and crucially, […]
Why bids + tender processes are a complete waste of time
In this episode Jess explores the complexities of procurement, including bids, tenders and preferred supplier agreements. If you’ve been looking at these as a shortcut to big contracts Jess shares the competitive realities of these processes and why they are rarely the ‘easy win’ they appear to be. With many decision makers often out of […]
B2B sales trends for Q2: Which one are you actioning?
April is buzzing with opportunity! Companies are hiring more external suppliers than ever, thanks to rising costs for permanent staff and a shifting economy. But here’s the catch – decision makers are changing how they search for experts. It’s all about referrals and real expertise, not just flashy marketing or big followings. External suppliers are […]
Racing to the bottom’ (and what does that mean for revenue in Q2?)
As we wrap up Q1 (and look ahead to Q2!), I’ve been taking stock of market trends and what’s impacting business for coaches, consultants, and experts selling to corporates. This quarter, I’ve seen incredible client wins – like proposals accepted at £31,000 and larger scale training projects signed off. But I’ve also noticed some worrying […]
The simple sales technique I use to sign corporate clients every month
Do you ever feel like you’re hustling non-stop just to keep up with your current delivery—and then, suddenly, your sales pipeline dries up? Or maybe you go from feast to famine: booking lots of work, then radio silence, then panic? I’ve been there. In fact, it’s something I hear a lot from consultants and coaches […]
3 reasons that peer led accountability could be costing you more business than its winning
Like so many of you, this past year brought about a series of incredibly heavy personal trials. From the grief of a painful family loss and the almost constant and unexpected challenges of finally moving into our ‘forever home,’ it felt as though the floor was constantly shifting. On top of that, I faced a […]